Why Is Story So Important?
Hang around Comms folks long enough and you'll hear us talk about Story and its importance in communicating. There's a reason for this.
It's all about clarity.
When we think about and craft story into EVERYTHING we do, it creates clarity so it's easier for our audience to connect to Jesus Christ.
Take 30 minutes to watch the video below from story expert Donald Miller. This is from Catalyst West 2016.
